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Author: David Bernard
Tip One— Be Ready
Don't make a sales call until you are clearly ready to launch. Getting buyers reactions and opinions on a concept is another story. That's a great idea. Buyers know the market. They can tell you what's selling and they are, in fact, your first customer, so informal market research through conversations with in-store buyers and distributors is smart. But trying to make a sale with a half-baked mock-up is a waste of everyone's time.
Tip Two—Ingredients Matter.
Whole Foods cares about ingredients. If they don't like what's in your product, they won't sell it. Labels also need...
posted @ Monday, September 13, 2010 12:31 PM
Common Sense Gets a New Look
Miller High Life Refreshes Packaging Design While Maintaining Brand's Heritage
CHICAGO, May 5 -- Miller High Life, the brand synonymous with common sense, is bringing a new look to store shelves this month with the debut of new primary and secondary packaging across all bottle and can offerings.
The new packaging for Miller High Life and Miller High Life Light will feature a cleaner, more streamlined look, while maintaining the timeless Miller Soft Cross logo, "Girl in the Moon" imagery and "Champagne of Beers" callout that have represented the brand for more than 100 years.
"We're...
posted @ Wednesday, May 05, 2010 5:11 PM |
Enter your favorite moment of escape for a chance to win an ultimate mini getaway
HACKETTSTOWN, N.J., May 5 -- Mars Chocolate North America announced today the launch of DOVE® Ice Cream Miniatures "My Mini Moment" contest. Just in time for Mother's Day, DOVE® Ice Cream is asking women to share their favorite mini moment of escape for a chance to win a sensational mini-grand prize. Women are invited to enter the contest between May 3, 2010, and June 7, 2010, at doveicecream.com/myminimoment.
"The importance of "me-time" for our DOVE® Ice Cream Miniatures consumers prompted us to conduct a survey. Over...
posted @ Wednesday, May 05, 2010 5:05 PM |
Source: The Coca-Cola Company
New Vending Machines Reduce Direct Greenhouse Gas Emissions by 99 Percent
WASHINGTON-- The next time a member of the House of Representatives reaches for a Coke, it will be from a greener vending machine. Today, House Majority Leader Steny Hoyer (D-MD) joined Dan Beard, House Chief Administrative Officer, and leaders from Coca-Cola to unveil 35 new climate friendly Coca-Cola vending machines for the Capitol buildings including the House, Senate and Visitor’s Center. The new vending machines are hydro-fluorocarbon-free (HFC-free) and feature a natural refrigerant gas that substantially reduces direct greenhouse gas emissions...
posted @ Wednesday, April 28, 2010 6:01 PM |
Source: Dr Pepper
Brand launches ads featuring the father of beloved Super Heroes, collectible cans and a consumer contest
PLANO, Texas, April 21 -- In support of a partnership between Dr Pepper and Marvel Studios, Stan Lee, the celebrated comic book creator, will appear in a new advertising campaign saluting Iron Man 2.
In the spot, Lee makes a cameo as a Stark Industries custodian dusting a collection of Iron Man suits in Tony Stark's home lab. JARVIS, Tony Stark's personal Artificial Intelligence computer program, plays a trick on Lee's co-worker who is mopping the floor. Expecting JARVIS to suit him up...
posted @ Wednesday, April 21, 2010 4:28 PM |
Whiskey-based refreshment beverages available in April
Source: Jack Daniel’s
LYNCHBURG, Tenn.--Jack Daniel’s Tennessee Whiskey announces its new line of ready-to-drink cocktails in Canada. Available beginning in April in select areas, these refreshing beverages will be offered in three varieties: Jack & Cola, Jack & Lemonade and Jack & Iced Tea.
Jack Daniel’s ready-to-drink cocktails will be available across Canada beginning in April, some flavour availability may vary by province. All varieties are available in four-packs of 355ml cans at a suggested retail price of $10.95. In addition, Jack & Cola will also be offered in a 473ml...
posted @ Tuesday, April 20, 2010 11:14 AM |
Source: SABMiller
This month SABMiller, one of the world's leading brewers, launches Peroni Nastro Azzurro in the Netherlands. The decision to launch the brand reflects the growing number of Dutch consumers who are increasingly keen to sample new beer brands and experiences - this launch will give drinkers a distinctive and stylish alternative within the range of beers currently available in the Netherlands.
Peroni Nastro Azzurro will be imported from Italy and will be distributed selectively in the Netherlands. The beer will be exclusively available in 330ml bottles from stylish Italian restaurants, upmarket bars and clubs, and leading domestic caterers and delicatessens....
posted @ Tuesday, April 20, 2010 11:00 AM |
Coca-Cola Co. has extended Sprite portfolio in China, where it has already become the No. 1 soft drink and is going on gaining popularity. The new beverage Spritea has appeared on the country’s market late last month, and it is believed to have a big future outside China, too, as “there is certainly interest in Spritea as in many Asian markets both Sprite and green tea are very popular beverages,” said Coke’s Hong Kong-based spokesman Kenth Kaerhoeg. The concept of the new drink was developed more than a year ago, AdAge reports.
Spritea was unveiled at a huge party featuring Sprite...
posted @ Tuesday, April 13, 2010 6:19 PM |
On-the-go consumers to get delicious and nutritious boost from three popular varieties
HOUSTON --Minute Maid has announced the nationwide availability of three refreshing and nutritious Minute Maid Enhanced Chilled Juices and Juice Drinks in brand new, 12 fl. oz. single-serve bottles.
Consumers can enjoy their favorite flavors in the new, on-the-go package: Minute Maid Pomegranate Blueberry flavored 100% fruit juice blend of 5 juices, Minute Maid Pomegranate Lemonade and Minute Maid Strawberry Kiwi flavored juice drink.
“Health-conscious consumers desire great-tasting beverages that will give them an edge and help them feel their very best,” said Mike...
posted @ Wednesday, April 07, 2010 7:13 PM |
April 01 2010 - Cheetos lovers are in for the ultimate treat, because Chester Cheetah is today unleashing a new cheesy innovation called Cheetos Mighty Zingers - the tiniest Cheetos snacks ever made and marketed.
Mighty Zingers are the latest innovation from Cheetos, a PepsiCo's Frito-Lay brand.
Each colored bag combines two flavors into a small snack. There's a perforated "pouring tab" up top designed to help consumers to "pop" the snack straight into their mouths.
Rudy Wilson, vice president, marketing, Frito-Lay commented: "We're always looking for ways to bring fun into our consumers' lives and offer them products that provide a release from...
posted @ Thursday, April 01, 2010 3:47 PM |
Schweppes makes a nod to consumers, who like to have an active night light. The brand launches a series of collectible phosphorescent cans 250 ml. The cans feature simple geometric lines of psychedelic design, which remind of the clubbing atmosphere. The varieties, which are presented in the new cans, are Indian Tonic, Agrum, Lemon and Dark Side.
The new design was developed by French creative agency Fred & Farid, which managed to render the essence of the club movement with the help of simple but catching approaches. Being covered with a fluorescent layer, it reacts to the light in the...
posted @ Tuesday, March 30, 2010 5:15 PM |
Source: Sara Lee Corp
- L'OR Espresso Capsules Will be Available in Retail Stores in France on April 7
- Nespresso(R) is a Registered Trademark of Societe des Produits Nestle S.A., a Company not Associated With Sara Lee
UTRECHT, The Netherlands, March 30, 2010 -- Sara Lee Corp. announced today it has developed a new espresso capsule that is compatible with Nespresso(R) coffee appliances. The new product, L'OR Espresso capsules, will be available in retail stores in France as of April 7.
"Our innovative L'OR Espresso capsules will provide consumers with delicious espresso coffee of the highest quality, conveniently available...
posted @ Tuesday, March 30, 2010 4:41 PM |
In a 11:00 am conference call with Daymon associates Alex Miller, president of Daymon Worldwide announced today that Edenton, Minnesota based retailer/wholesaler Supervalu will end its strategic sales and marketing partnership on May 15. This announcement will certainly send shock waves rippling from the Stamford, Connecticut home of the Daymon Worldwide headquarters to the more than 15,000 associates in 211 offices and 22 countries worldwide as it is the second such announcement from a major grocer in less than a week. Pleasanton, Ca based grocer Safeway announced it would end its five-year relationship with...
posted @ Monday, March 29, 2010 2:40 PM |
Nestlé Nespresso is launching a new variety Tanzaru Limited Edition 2010. The brand continues it tradition of delivering refined coffee to its consumers. This year Nespresso unveils two exclusive varieties from the main The 16 Grands Crus line.
This spring consumers in Nespresso outlets as well as the Nespresso Club members will have a chance to taste a new product from the Limited Edition line, and in fall they will be offered a new variety from the Special Club portfolio.
The product launched this spring is unique due to an unexpected blend, which was developed by the Nespresso experts: in Tanzaru Limited...
posted @ Thursday, March 25, 2010 7:42 PM |
Source: Waitrose
Waitrose Delights ‘Al Desko’ Diners with New Lunchtime Range
We are all looking for something quick, tasty and interesting when it comes to re-fuelling at lunchtime, and it’s not always easy to be inspired. With more and more people eating ‘al desko’ and grabbing lunch on the go, there’s never been a better time for Waitrose to extend their successful sandwich and salad range.
The ninety new products launching at Waitrose on the 24th March, include delicious ‘open’ sandwiches, tear and share rolls, and large salad bowls. Individually wrapped cakes and cookies, granola yogurts and seasonal juices complete the spectrum...
posted @ Wednesday, March 24, 2010 11:27 AM |
United Kingdom based grocer Waitrose recently launched its new line of Private Brand frozen foods, Waitrose Frozen. The new products will allow customers to whip up a delicious meal in minutes, straight from the freezer, with no need to defrost. Customers may choose from meals for one, or create a feast for the entire family with risotto and pastas.
Using techniques found in five-star kitchens, the dishes are created using sous-vide process, which literally means ‘under vacuum’; they are then cooked long and slow in the sealed bag. The dishes include Beef in Ale, ox cheek slow-cooked in a Boddingtons ale...
posted @ Tuesday, March 23, 2010 1:21 PM |
Third Annual Japan Pavilion a Splashing Success at the 2010 International Boston Seafood Show
As part of an initiative to cultivate an appreciation for the diversity and excellent quality of Japanese seafood within the US market, the Ministry of Agriculture, Forestry and Fisheries of Japan (MAFF) sponsored its third annual Japan Pavilion (http://www.japan-seafood.net/english/) at this year’s International Boston Seafood Show (IBSS), North America’s largest seafood trade event, which was held from March 14-16, 2010 at the Boston Convention & Exhibition Center.
Surrounded by a remarkably diverse and abundant marine ecosystem, Japan is known as one of the world’s foremost producers...
posted @ Monday, March 22, 2010 4:48 PM |
One year after PepsiCo and the Carbon Trust launched an innovative partnership that began with certifying the carbon footprint of Tropicana Pure Premium orange juice, Tropicana is announcing a groundbreaking pilot program that could drastically reduce its lifecycle carbon footprint and have a dramatic impact on the broader agricultural landscape for orange growers and producers of other agricultural products.
When Tropicana measured the carbon footprint of its Pure Premium product’s lifecycle, it discovered that the largest single source of carbon emissions – approximately 35 percent – was fertilizer use and application for the growing process. To tackle this issue head-on, PepsiCo...
posted @ Friday, March 19, 2010 6:04 PM |
Source: Oceana
Doha, Qatar, March 16, 2010 – Up to 10 million kg of shark fins (equivalent to the weight of more than 2,000 adult African Elephants) are exported annually to Hong Kong by nearly 87 countries, cites a new report The International Trade of Shark Fins: Endangering Shark Populations Worldwide released today by Oceana, the world’s largest conservation organization focused solely on marine issues.
“The global shark fin trade is driving the oceans to collapse,” said Courtney Sakai, senior campaign director at Oceana. “Trade measures are the most direct way to ensure that the powerful economic incentives to catch sharks do...
posted @ Tuesday, March 16, 2010 4:12 PM |
Source: Oceana
Atlantic bluefin tuna (Thunnus thynnus) has been driven to the edge of collapse by overfishing and the demand for international trade.
This top predator has been traditionally harvested in the Eastern Atlantic Ocean and Mediterranean Sea through traditional fishing activity like tuna traps, but in recent decades an industrial fishing industry with high tech purse seine gear has been widely developed, fuelled by government subsidies.
The activity of this huge fleet has focused on the main spawning areas in the Mediterranean Sea, where bluefin tuna aggregate to spawn in the spring-summer season.1 The development of this fleet has been accompanied by...
posted @ Monday, March 15, 2010 4:19 PM |
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