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Source: Brisk Iced Tea
Iced tea brand feels the power of the Force by "Briskifying" Yoda and Darth Maul
January 04 2012 -- Brisk® Iced Tea continues to invigorate its creative mojo by taking its 2012 national marketing campaign to a galaxy far, far away to join forces with the 3-D theatrical release of Star Wars: Episode I The Phantom Menace.
"At Brisk, we're inspired by creativity and always looking for fresh and authentic ways to work with artists—from emerging talent to seasoned pros, like those at Lucasfilm," says Eric Fuller, Brand Director, Brisk Iced Tea. "Our goal is to leverage iconic characters...
posted @ Wednesday, January 04, 2012 2:55 PM
Barry Callebaut, manufacturer of high-quality cocoa and chocolate products, sold 100% of its consumer company in Asia, Van Houten Singapore, to The Hershey Company effective February 28, 2009. While retaining ownership of the traditional Van Houten Brand, Barry Callebaut will grant to The Hershey Company a perpetual, exclusive license of the Van Houten brand name and related trademarks in Asia Pacific, the Middle East and Australia/New Zealand for consumer products.
Read full article [FoodBizDaily]
posted @ Wednesday, March 11, 2009 10:33 AM |
For the fourth year in a row, Italian chocolatier Amedei dominated the gold medals awarded at the 2009 world chocolate awards conducted by the London-based Academy of Chocolate, including winning again the very highest award, the Golden Bean, for the best bean-to-bar chocolate, Amedei '9'. Amedei took 8 medals overall.
Read full article [FoodBizDaily]
posted @ Friday, March 06, 2009 12:45 PM |
Cadbury plc, a leading global confectionery company, today announced that its Cadbury Dairy Milk® will receive Fairtrade certification with the FAIRTRADE Mark appearing on UK and Irish Cadbury Dairy Milk products by the end of summer 2009. This significant announcement on Cadbury Dairy Milk will result in the tripling of sales of cocoa under Fairtrade terms for cocoa farmers in Ghana.
Read full article [FoodBizDaily]
posted @ Wednesday, March 04, 2009 10:43 AM |
The two companies have signed a memorandum of understanding whereby Barry Callebaut would transfer its consumer chocolate division, Stollwerck, to Natra - Natra, as a result of the transaction, would become a significant private label chocolate maker in Europe with 2008 pro forma sales of around €850 million/CHF 1,270 million
Read full article [FoodBizDaily]
posted @ Tuesday, March 03, 2009 10:12 AM |
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