Flavrz Organic Drink Mix
New Company is Changing the World One Drink at a Time
GLOUCESTER, Mass., Feb. 12 -- A health and cost conscious, eco-concerned market has been looking for a low sugar beverage that tastes terrific and saves on packaging waste. Flavrz(R) is a concentrated liquid drink mix that you add to water at home and flavor to taste. Creator Karen Barth aims to help Americans to drink more water, the healthiest beverage on earth. Adding flavor to tap, filtered water or seltzer eliminates the waste associated with individual plastic bottles.
The drink can be mixed for a delicate-fruity hinted water or a sweeter beverage depending on the consumer's preference. The outstanding packaging illustrates suggested measurements. It can be mixed by the pitcher or glass to drink at home. It can be added to reusable water bottles to take to work or school.
"The idea came to me as I was walking down the drink aisle in the supermarket," says Barth "and I couldn't find even one drink I would give my family -- so I made my own."
Flavrz is an economical way to drink organic and natural. The 16-ounce glass bottle flavors an average of 30-40 servings and retails for $7.99. Single serve packs will be available in the spring. Current flavors are Cherry Berry, Tropical and Lemon/Lime, with more soon to follow.
Unlike powdered mixes, the taste is clean and refreshing and requires little stirring. Flavrz contains no artificial ingredients and offers a low-glycemic index as it is sweetened mainly with agave nectar.
Agave nectar is a healthy, all natural, low-glycemic sweetener derived from the cactus plant. Low-glycemic sweeteners do not spike blood sugar the way refined sugar and high fructose corn syrup do. Many dieters, parents of young children, and others who are looking for a natural alternative to refined sugars love agave for its ability to deliver a sweet taste with low sugar content.
"The majority of bottled beverages are largely water, 95 percent or more, and the rest is sugar, artificial colorings, and chemicals," says Barth. "We need to change our awareness of what we put into ourselves and our kids."
Further adding to her "drink lifestyle" philosophy, Barth aims to spread the word about the waste the average consumer creates each year. Americans used about 50 billion plastic beverage bottles last year, but only 23 percent were recycled. That means 38 billion beverage bottles or 2.7 million tons of plastic, were wasted. "I'm frustrated seeing billions of barrels of petroleum being wasted in plastic bottle manufacturing. When you add that to all the pesticides and chemicals used in growing and manufacturing the ingredients, it contributes significantly to warming and polluting our planet. I think its time for a big change."(Container Recycling Institute)
Flavrz is not just a beverage. It is part of a lifestyle that includes a commitment to healthy and planet-friendly hydration. Flavrz is available online at www.flavrzdrinkmix.com as well in health food stores, supermarkets, food coops and gourmet grocers.
A percentage of Flavrz profits are donated to environmental charities.
Flavrz is certified organic by OCIA and kosher by OU. It is distributed on the east coast by Albert's Organics.
Flavrz was recently featured in the Gloucester Times. This information is available at: www.gloucestertimes.com
Flavrz was also featured on WBZ TV news and can be seen at http://wbztv.com/food/flavrz.drink.karen.2.907632.html.
Photo: http://www.newscom.com/cgi-bin/prnh/20090212/NE67477
Source: Flavrz Organic Drink Mix