by FoodBizDaily.com staff writer
April 05 2010 - Pretzel maker Snyder's of Hanover announces it will be using a " renewable " packaging solution for its line of organic products. The new package is made from raw materials that are 90 percent plant-based , informed the packaging manufacturer Clear Lam Packaging, Inc.
During a year of research and development, Clear Lam replaced conventional petroleum-based plastics with a unique material derived primarily from renewable Ingeo PLA (polylactic acid). The company claims that when compared to traditional petroleum-based packaging, the renewable raw materials are produced with as little as half the energy and generate as little as 52 percent fewer greenhouse gas emissions in the manufacturing process.
"Our launch of this new renewable plant-based packaging is just the latest example of our company's commitment to utilizing products and practices that minimize negative effects on the environment," said Claude O'Connor, Vice President of Marketing at Snyder's of Hanover.
Snyder's organic pretzel product line includes 8 Grains & Seeds, Whole Wheat & Oat and Honey Whole Wheat. A new line of Gluten-Free Pretzel Sticks will be launching soon.
A bright yellow graphic on the upper right corner of the package helps differentiate the bag on the shelf and directs consumers to the back panel for more information on the benefits of the renewable packaging.
FoodBizIntel®
Snyder's of Hanover, Inc.
Address: 1250 York St. Hanover, PA 17331-4503 USA
Telephone: +1-717-632-4477
Fax: 717-632-7207
About Snyder's of Hanover, Inc.
Snyder's of Hanover plays its own version of Twister ... and it wins. The company is the largest pretzel maker in the US (surpassing even snack-making behemoth Frito-Lay). Along with pretzels of all shapes and sizes, family-owned Snyder's produces potato chips, tortilla chips, and the EatSmart brand of low-fat snack foods (soy crisps, veggie crisps, and popcorn made with organic ingredients). With consumers' new-found love of dark chocolate, the company introduced Hershey's dark-chocolate-flavored Dips, pretzels which are meant to be dipped in warm chocolate sauce. Snyder's snack offerings are sold through supermarkets, drugstores, and mass merchandisers throughout the US.