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Mintel Global New Products Database (GNPD) presents: "Final Fantasy XIII Elixir" Carbonated Soft Drink by Suntory (Japan)

Company: Suntory

Brand: Final Fantasy XIII Elixir
Category: Carbonated Soft Drinks
Country: Japan
Price in local currency: 200.00
Price in US Dollars: 2.21
Price in Euros: 1.54

Product Description

For the release of the game Final Fantasy XIII, the company has developed a carbonated soft drink with the image of an Elixir, a life-restoring item from game. It contains vitamin B1 and B6 to satisfy an adult's recommended daily amount and has more royal jelly and four times more caffeine than last year's Dissidia Final Fantasy Potion. This beverage has a refreshing lemon flavour. The can features the image of a main character from Final Fantasy XIII, available in 16 varieties. Launched on December 8th 2009 with an RRP of 191 yen.

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About Mintel International Group Ltd

Mintel is a leading global supplier of consumer, product and media intelligence. For more than 35 years, Mintel has provided insight into key worldwide trends, offering unique data that directly impacts client success. Mintel Global New Products Database (GNPD), your new product partner, tracks international new product launches, innovations and development trends. With offices in Chicago, London, Belfast, Sydney, Shanghai and Tokyo, Mintel has forged a unique reputation as a world-renowned business brand. For more information on Mintel, please visit www.mintel.com

Print | posted on Friday, March 19, 2010 6:14 PM

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