FoodClips
Source: Bloomberg
Foster’s Eyes More Big Helgas, Fat Yaks Amid Switch
March 5 (Bloomberg) -- Foster’s Group Ltd., Australia’s biggest brewer, expects to make more beers such as Big Helga and Fat Yak to tap demand for brews made using traditional methods and ingredients as consumers switch from mainstream brands.
“You will find explosive growth, underlined, in the craft segment,” Peter Sinclair, marketing director for the company’s Australian beer unit, CUB, said in an interview. “Without a doubt the trend toward premium beers is going to continue.”
The drink lineup is part of a push to compensate for falling sales of top-selling beer Victoria Bitter and declining profits at the Melbourne-based company’s wine unit. Brewing accounted for 85 percent of Foster’s earnings in the company’s most recent first half and 55 percent of revenue.
Read more [http://www.bloomberg.com/apps/news?pid=20601205&sid=aPLrV1lviuZA]
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Foster's Group Limited (Australia)
Address: 77 Southbank Boulevard Southbank, VIC 3006 Australia
Telephone: +61-3-96332000
Fax: +61-3-96332002
About Foster's Group Limited (Australia)
Foster’s Group Limited (Foster’s) is an Australia-based company engaged in the business of production and marketing of alcoholic beverages. The Company has a portfolio of beer, wine, cider and spirits brands. The Company operates in three geographic segments, supported by a Global Corporate services function. The Company also has a secondary industry segment for Wine and Beer. The Beer industry segment includes Spirits, Cider and non-alcoholic beverages. The financing function of the Company is centralized through the Group’s Treasury division. The Company has a portfolio of more than 200 brands.