International café chain Pret A Manger has launched a rejuvenated look for its range of Pure Pret sparkling fresh juices using Pictoris high quality print technology from CROWN Bevcan Europe & Middle East, a business unit of Crown Holdings, Inc. The company, which specializes in freshly prepared, natural products, partnered with Crown to create a visually appealing beverage can that reflects its brand image and values.

The new Pure Pret cans feature detailed typography and stunning images of Pret A Manger’s iconic food-based characters, such as a goldfish cleverly formed by parts of an orange. The detailed graphics realistically emulate the textures of the fruits used in the juices to communicate flavors, which include Sparkling Orange, Apple, Elderflower & Grape, Ginger Beer and Yoga Bunny Detox. To produce these detailed graphics, Pictoris high quality print makes use of proprietary separation techniques and special and high resolution printing plates.

The characters on the new Pure Pret cans are displayed on a clear white background, which maintains visual synergy with other Pret A Manger products further strengthening its brand identity, while the clean design hints at the beverage’s natural ingredients. Another major component of the new Pure Pret can design is its ability to create an association with the wider Pret A Manger mission and passion for well-being with informative fact panels about the company’s use of natural and preservative-free ingredients.

Metal beverage cans are an ideal fit for the new Pure Pret range as they are in line with Pret A Manger’s position on sustainability and recycling by providing a more environmentally friendly package. Metal cans can be recycled again and again and again without loss of or alteration in quality. In addition, the beverage can is the most recycled drinks pack in the world.

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