ABSOLUT, a Swedish vodka brand owned by the French firm Pernod Ricard has launched a new pear-flavoured vodka named as ABSOLUT PEARS in the Russian market, according to local media reports.
ABSOLUT PEARS has a fresh aroma of ripe pears and gives a long fruity aftertaste. Like the other ABSOLUT vodkas, the product is made only from natural ingredients without sugar and sweeteners.
"It is always a pleasure to be a company that creates new market segment of flavored vodkas. And we did it with our vodka ABSOLUT PEARS. The number of new products on the vodka market in recent years has significantly increased, which makes the segment of flavored vodkas one of the fastest growing segments in the European and Russian drink industry. By introducing ABSOLUT PEARS, we talk about our position of the segment leader, not only because it is the first vodka with pear taste, but because it is already a leader in this market segment, "- says Eva Kempe-Forsberg, Vice President of Marketing, V&S Absolut Spirits, Stockholm.
The elegant design of the bottle with soft, subtle lines guessed pear shape, emphasizes the emotional component of fruit and drink.
ABSOLUT PEARS will be delivered to Russia in the 700 ml bottle.