by Eugene Vorotnikov FoodBizDaily.com Moscow
January 15 2010 - According to Romanian media reports, Dutch brewing giant Heineken is planning to close one of its local breweries located in the city of Hateg (Western Romania) and to fire nearly 100 workers.
One of the main reasons of such decision is the company’s plans to increase efficiency and consolidate its position in the market.
The production capacities from Hateg will be transferred by Heineken to its other Romanian breweries in Miercurea Ciuc, Targu Mures, Craiova and Constanta.
The company has already assured that it would provide dismissed employees severance-pay packages and open a professional reorientation centre in the area.
Heineken stopped malt production in Hateg in October, making 61 employees redundant. Heineken said it would buy the product from suppliers.
Currently Heineken Romania owns 5 breweries Romania, in the cities of Constanta, Craiova, Hateg, Miercurea-Ciuc and Targu Mures and employs 1,100 people.
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Heineken N.V.
Address: P.O. Box 28 Amsterdam, 1000 AA Netherlands
Telephone: +31-20-5239239
Fax: +31-20-6263503
About Heineken N.V.
Heineken N.V. (Heineken) is a beer brewer that owns and manages a portfolio of beer brands. Its principal brand is Heineken. In addition, the Company has more than 200 international, regional, local and specialty beers and ciders, including Amstel, Birra Moretti, Cruzcampo, Foster’s, Maes, Murphy’s, Newcastle Brown Ale, Ochota, Primus, Sagres, Star, Strongbow, Tiger and Zywiec. It has a global network of distributors and 125 breweries in more than 70 countries. Heineken comprises six geographical segments: Western Europe, Central and Eastern Europe, The Americas, Africa and the Middle East, Asia-Pacific and Head Office/eliminations. On April 28, 2008, Scottish & Newcastle plc (S&N) was acquired by Sunrise Acquisition Ltd (Sunrise). On August 29, 2008, Heineken acquired 96.54% of the voting rights of the beverage division of Eichhof Holding AG in Lucerne, Switzerland. On June 30, 2008, Heineken sold its investment in Brasserie Saint-Omer.