BELGIAN BISCUIT, ROASTED ALMONDS, & DARK MILK VANILLA:
NEWTREE to unveil their latest gourmet creations

New bars offer more ways to combine pleasure and well-being: They are a source of omega-3, contain 3 times the fiber, and 30% less sugar than similar chocolate.

San Francisco, January 5, 2010 – NEWTREE reveals ever more surprising new products at the NASFT Winter Fancy Food Show (BOOTH #2912)

This January, at the Winter Fancy Food Show in San Francisco, Belgian chocolate maker NEWTREE will introduce new chocolate products, which are sure to delight visitors and loyal fans. With a new format, additional flavors, and extraordinary textures, this year’s new releases fully encompass the principles of the NEWTREE range of chocolates, combining leasure and well-being.

NEWTREE Dark Chocolate with Belgian Biscuit and golden flax seeds; NEWTREE Milk Chocolate with Roasted Almonds and golden flax seeds; and NEWTREE Dark Milk Chocolate with Vanilla.

NEWTREE Dark Chocolate with Belgian Biscuit The richness of fine cocoa combined with a traditional Belgian cookie and delicately roasted flax seeds will make your senses come alive. This bar is also a natural source of omega-3, plus it contains 3 times more fiber and 30% less sugar than similar chocolate.

NEWTREE Milk Chocolate with Almonds The smoothness of fine milk chocolate combined with crunchy almonds and delicately roasted flax seeds will make your
senses come alive. This bar is also a natural source of omega-3, plus it contains 3 times more fiber and 30% less sugar than similar chocolate.

NEWTREE Dark Milk Chocolate The higher cocoa content (51%) of this creamy milk chocolate is complimented by the natural elegance of pure vanilla. This bar contains 3 times more fiber and 30% less sugar than similar chocolate.

New Flavors – New Format

Two of these new flavors are also available in a convenient 1.06 oz size for the on-the-go consumer; Dark Chocolate (65% cocoa) with Belgian Biscuit and Milk Chocolate with Roasted Almonds. These smaller bars contain all the benefits of omega-3, plus 3 times more fiber and 30% less sugar than similar chocolate. These new treats are sure to
enlighten and intrigue the senses.

Here at NEWTREE we never stop innovating and creating guilt-free pleasure, because our new chocolates contain 3 times as much fiber and 3 times less sugar than similar chocolate. This means that every 20 gram portion gives you between 12% and 14% of your daily recommended fiber needs, while the calorie count stays very low (around 100 calories in a 20 gram portion). And because we're aware of our responsibilities, we at NEWTREE make a point of reminding you how important a varied and balanced diet is, as well as a healthy lifestyle.

NEWTREE Classic Line – New Packaging

NEWTREE has long been known for its package design. With the introduction of the new look for the Classic line of chocolates, NEWTREE remains a design leader while focusing on flavor variety and appetite appeal.

NEWTREE, chocolates with unusual flavors:

Since 2001, Belgian company NEWTREE has been creating chocolate in an innovative spirit. The brand’s credo is to combine the beneficial effects of chocolate with unusual flavors. Chocolate makers, nutritionists and biochemists work together within NEWTREE to create natural products which are good for the body, mind and soul. When the aromas of lavender or ginger are combined with the powerful flavor of cocoa, the results are chocolate bars which are stimulating,
relaxing and have antioxidant qualities.

 Unparalleled growth:

NEWTREE chocolates are sold at more than 5,000 points of sale and in more than twenty countries, including Belgium (Delhaize, Carrefour), France (Monoprix, Galeries Lafayette), England (Waitrose), Germany, the United States (Wegmans, Whole Foods) and Japan.

Rewarded for its management and the quality of its products:

Since it was founded, NEWTREE has scooped numerous awards for its entrepreneurial spirit, strategy and sound management (2004 Brussels Export Award; Business of the Year, 2004 EnterPrize award; national winner and European nominee, 2003 Eurowards; Young Business of the Year, Bernheim Prize 2003) as well as the quality and innovation of its
products (7 Great Taste Awards in 2003, 2004 and 2005 awarded by the Guild of Fine Food Retailers, England; 10 Superior Taste Awards in 2005, 2006, 2007 and 2008 awarded by the International Taste & Quality Institute).

THE NEWTREE TEAM

Contact us: (415) 785 - 1185
Visit us: www.newtree.com
Post a leaf in our blog: www.newtree.com/blog
Join us on Facebook: www.facebook.com
Follow us on Twitter: www.twitter.com/NEWTREEChocolate

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Print | posted on Saturday, January 09, 2010 11:42 AM