by FoodBizDaily.com staff writer
November 30 2009 - Dutch brewer Heineken expects a quarter of the beer market to consolidate according to its chief executive who is quoted as saying the group 'will participate' in that process.
CEO Jean-Francois van Boxmeer told the Telegraaf he expected that a quarter of the global beer market will be bought up by the world's top four brewers, Anheuser-Busch InBev, SABMiller, Heineken and Carlsberg, Reuters said.
Meanwhile Heineken is said to have been in talks with the Mexican brewer and bottler FEMSA, in order to try and gain a foothold in Latin America.
Femsa’s beer business is estimated to be worth about $7.5bn. However, SABMiller is widely considered to be the front runner.
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Heineken N.V.
Address: P.O. Box 28 Amsterdam, 1000 AA Netherlands
Telephone: +31-20-5239239
Fax: +31-20-6263503
About Heineken N.V.
Heineken N.V. (Heineken) is a beer brewer that owns and manages a portfolio of beer brands. Its principal brand is Heineken. In addition, the Company has more than 200 international, regional, local and specialty beers and ciders, including Amstel, Birra Moretti, Cruzcampo, Foster’s, Maes, Murphy’s, Newcastle Brown Ale, Ochota, Primus, Sagres, Star, Strongbow, Tiger and Zywiec. It has a global network of distributors and 125 breweries in more than 70 countries. Heineken comprises six geographical segments: Western Europe, Central and Eastern Europe, The Americas, Africa and the Middle East, Asia-Pacific and Head Office/eliminations. On April 28, 2008, Scottish & Newcastle plc (S&N) was acquired by Sunrise Acquisition Ltd (Sunrise). On August 29, 2008, Heineken acquired 96.54% of the voting rights of the beverage division of Eichhof Holding AG in Lucerne, Switzerland. On June 30, 2008, Heineken sold its investment in Brasserie Saint-Omer.