by FoodBizDaily.com staff writer
November 26 2009 - Heineken has invested more than 170 million euros in the expansion and modernization of its Russian "Volga" brewery plant located in the city of Nizhny Novgorod, local media reports.
The production capacity of the plant has increased to more than 50 million decalitres of beer per year. The modernization has allowed Heineken to transfer to Nizhny Novgorod some of its premium beer brands, which previously were produced at the capacities of "Heineken Brewery" plant in St. Petersburg, such as “Heineken» and «Amstel».
Currently Volga brewery remains one of the strongest Russian assets of the Dutch company with high production capacity.
According to president of Heineken Russia Dimitar Alexiev, "amid a highly competitive beer market in Russia, the company always strives to strengthen the position of its brands in the key regions of the country.
He also added that the today’s investments will help “Heineken», to become the leading brand in the Central part of Russia while the second premium brand Amstel will also allow to strength the positions of "Volga" brewery.
Recall that the production of another successful premium brand Doctor Diesel was already launched at the capacities of "Volga" in October 2009.
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Heineken N.V.
Address: P.O. Box 28 Amsterdam, 1000 AA Netherlands
Telephone: +31-20-5239239
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About Heineken N.V.
Heineken N.V. (Heineken) is a beer brewer that owns and manages a portfolio of beer brands. Its principal brand is Heineken. In addition, the Company has more than 200 international, regional, local and specialty beers and ciders, including Amstel, Birra Moretti, Cruzcampo, Foster’s, Maes, Murphy’s, Newcastle Brown Ale, Ochota, Primus, Sagres, Star, Strongbow, Tiger and Zywiec. It has a global network of distributors and 125 breweries in more than 70 countries. Heineken comprises six geographical segments: Western Europe, Central and Eastern Europe, The Americas, Africa and the Middle East, Asia-Pacific and Head Office/eliminations. On April 28, 2008, Scottish & Newcastle plc (S&N) was acquired by Sunrise Acquisition Ltd (Sunrise). On August 29, 2008, Heineken acquired 96.54% of the voting rights of the beverage division of Eichhof Holding AG in Lucerne, Switzerland. On June 30, 2008, Heineken sold its investment in Brasserie Saint-Omer.