Very soon, in a month – on 18 December – the fans of fantastic adventures, cosmic superheroes and the brave (and seemed to be forever young) actress Sigourney Weaver will see the new long-waited movie by James Cameron, titled the “Avatar”.
That’s the name of a new cosmic race – the hybrid of a human and alien inhabitants. But we’re not going to retell the plot of the film here, just mention that great hits are not coming alone.
Iconic Coca-Cola Company (on behalf of low-calorie Coke Zero brand) has decided to reach the target young audience of the film by launching so called ‘co-promotional’ viral online resource – Avtr.com.
It is described as “your daily source of the latest information about the Resource Development Administration’s AVTR Program.” There are 2 opportunities to join the AVTR program – via Twitter or Facebook.
Recently Coke Zero unveiled its viral spot describing the effect of one can of low-calorie soda: one can brings you to Pandora (in your imagination, of course).
Watch the video:
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