LONDON - Revolution Magazine reported that "The Skinny Cow" has become the first Nestle brand to use its Facebook fanpage as the hub for its marketing activity.
The Nestle brand, which is primarily targeted at women, has launched a £2.5 million campaign encouraging women to give in to indulgences.
Consumers are encouraged to visit the Skinny Cow Facebook page, where they can become a fan and share their cheekiest and sneakiest ways to say ‘Oh yes I can' to life's little indulgences.
Read more [http://www.revolutionmagazine.com/news/964492/Nestle-brings-Skinny-Cow-Facebook/]