by Eugene Vorotnikov - FoodBizDaily.com Moscow
October 20 2009 - One of Europe’s largest alcohol producers Nemiroff Company is planning to start the expansion of emerging markets of the former Soviet states, according to European media. As the company’s sources have reported, the markets of Kazakhstan, Armenia, Azerbaijan, Georgia, Moldova as well as the Baltic countries currently can be considered as the most perspective for Nemiroff in the near future.
"During the next several years we are planning to increase our vodka sales worldwide» - the commercial director of the company Sergey Bleskun said. He also added that despite a high level of inflation and the depreciation of local currencies in the region the company is confident in CIS and Baltic markets. "
He noted that currently Kazakhstan is the largest market in terms of vodka consumption in the whole CIS (except of Russia), which accounted for 45% in total sales of some premium vodka brands of the company.
The second place is occupied by Azerbaijan, while the third is by Georgia. The company is also planning to maintain its sales in Armenia as well as the Baltic States", - Bleskun added.
Currently Nemiroff remains one of Europe’s largest alcohol producers. The growth of more than 40% enabled the company to move up from the 33rd to 13th position in the world alcohol producer's rating in just over three years. After that Nemiroff climbed to the 4th position, being outsold only by Smirnoff, Stolichnaya and Absolut.