"The Pitch' is where food and beverage companies from all over the word have 3 minutes to tell what makes them special.
If you like to pitch your company or product(s) , contact us for instructions.
ADINA HOLISTICS
Inspired by a vision of a world that “Drinks No Evil”, the Adina team, comprised of seasoned beverage industry veterans that include the Founders of Odwalla® and SoBe®, have created the new line of herbal beverages for the health conscious individual looking for an alternative to sugary energy drinks.
Acknowledging the growing awareness and acceptance of holistic and natural health by U.S. consumers, “Adina for Life” created the line of Holistic drinks that will tap into the 5,000 year old “emerging trend” of Ayurveda. Adina Holistics™ uses adaptogenic herbal extracts known to exert a normalizing influence on the body with flavors that include: “Honey Lemon Aloe”, “Mango Orange Chamomile”, “Blackberry Hibiscus”, “Peach Amalaki” and “Honey Eucalyptus” in addition to the new flavors that were launched last month, “Grapefruit Goji” and “Pomegranate Açaí”.
The unveiling of the new product line coincides with the launch of the company’s website, www.AdinaWorld.com, which was built to maximize consumer participation and real-time brand emersion, utilizing existing web 2.0 technologies, connecting communities and inspiring participation. The site features integrated Flickr Photostreams, Facebook Pages and Twitter accounts, and comprehensive product information that actively cross-links ingredients throughout the web.
FoodBizIntel®
Adina for Life, Inc.,
Address: 660 York Street San Francisco, CA 94110
Telephone: 415.285.9300
Fax: n/a
About Adina for Life, Inc.,
Adina for Life, Inc., is led by a pioneering team of entrepreneurs from Odwalla®, and SoBe®. Inspired by the founder vision to create a world that “Drinks No Evil,” these industry innovators came together to grow Adina and change the way the world does business—one drink at a time. The company is dedicated to producing great-tasting, better-for-you fair trade beverages, using only natural and/or USDA organic, directly sourced ingredients from around the world.
Adina natural beverages has three product lines: its newest Adina Holistics™, launched in spring 2009; Natural Highs Coffee Energy; Adina Tribal Blends, an organic fair trade line of exotic gourmet coffees and tea, launched in late 2007. For more information, visit the Adina Web site at www.AdinaWorld.com.