BIS hit the shelves in hazelnut flavor ( in Brazil)
by Dan Vallada - FoodBizDaily.com Bureau
July 23 2009 - Starting this July new hazelnut-flavored BIS chocolate will be launch in markets throughout Brazil. The limited edition novelty should be in the market for a year. The choice of a new hazelnut flavor was based on surveys conducted by the company and indicated the taste as one of the most appreciated by Brazilian consumers. BIS is the best selling chocolate brand in the country with 10.4% share in sales volume of the Brazilian chocolate market, and holds 73.7% of the bite-size chocolate segment, reported Nielsen.
According to Eduardo Nigro, chocolate marketing director at Kraft Foods Brasil, the Lacta brand is innovating bringing different flavors to their traditional chocolates like BIS and Sonho de Valsa. "In recent years BIS was launched in strawberry and orange flavors due to popular demand that approved the new versions. Now, hazelnut has earned its share," says the executive. He believes that sales of hazelnut BIS will help the brand increase its leadership in the bite-size chocolate segment".
To support the sales effort there will be sampling events of the new BIS in main points-of-sale throughout the country. In addition to it new advertisements will be broadcast in standard TV stations.The new BIS will be sold in the traditional format, in boxes with 20 units. The special edition has suggested price of R$2.89.
FoodBizIntel®
Kraft Foods Inc.
Address: Three Lakes Drive Northfield, IL 60093 United States
Telephone: +1-847-6462000
Fax: +1-847-6466005
About Kraft Foods Inc.
Kraft Foods Inc. (Kraft) is engaged in manufacturing and marketing packaged food products, including snacks, beverages, cheese, convenient meals and various packaged grocery products. During the year ended December 31, 2008, the Company have operations in more than 70 countries and sell the products in approximately 150 countries. The Company manages and operates, through two commercial units: Kraft North America and Kraft International. Kraft North America operates in the United States and Canada. On August 4, 2008, the Company completed the spin-off of its post cereals business. The brands of the Company span five consumer sectors: snacks, beverages, cheese, grocery and convenient meals.
Kraft Foods (www.kraftfoodscompany.com) makes today delicious in 150 countries around the globe. Our 100,000 employees work tirelessly to make delicious foods consumers can feel good about. From American brand icons like Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer meats, to global powerhouse brands like Oreo and LU biscuits, Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka, Cote d'Or, Lacta and Toblerone chocolates, our brands deliver millions of smiles every day. Kraft Foods (NYSE:KFT) is the world's second largest food company with annual revenues of $42 billion. The company is a member of the Dow Jones Industrial Average, Standard & Poor's 500, the Dow Jones Sustainability Index and the Ethibel Sustainability Index.
About Kraft Foods Brasil
Kraft Foods Brasil, a subsidiary of Kraft Foods Global Brands, LLC is the first in the food industry in the United States and second in the world. With headquarters in Curitiba (PR) it has five factories throughout the country, employs about 7 thousand employees and registered gross revenues of R$4 billion in 2008. In addition to BIS and Lacta chocolates, the multinational has established brands such as Club Social salty snacks, Trakinas cookies, powdered soft drinks such as Tang, Clight and Fresh, desserts, Royal baking powder, Royal Blend tea line and Philadelphia cream cheese.