MonzuRò is a family owned Italian company that is currently looking for distributors in the US and abroad for its innovative line of ready to eat risotto, gnocchi and soups. The company had its debut in America at the last Fancy Food Show in New York.
At first what called my attention was the prospect of having homemade gnocchi anytime I wanted as according to company representative Sabato Manzo the product should taste as good as the food made fresh by chefs in Italy.
If you've ever tried frozen gnocchi bought at a supermarket in the US and you compare that
to fresh gnocchi you eat in the old country than you know what I’m talking about.
The whole idea here is the convenience of readymade food with the quality and taste of the real thing, made by the Manzo family in Italy and exported refrigerated to the enjoyment of Italian food lovers worldwide.
The line is currently available in some parts of Europe (France, Belgium, UK) and in Japan. All other markets are open to importing/distribution deals.
The company won several International prizes such as the Functional&Natural Food, in Anuga Colonia, Food Trends and Innovation at Sial Paris and Innovative Product at TuttoFood Milano.
For your reference, in Europe a cup retails for about € 2,90\ 3,50 and the FOB cost in Italy is about € 1,25, so you do the math for your market.
The transportation/storage of this refrigerated line is the main point of concern when analyzing this opportunity, but the novelty and marketing appeal of the brand cannot be overlooked.
The Manzo family founded the company 8 years ago. MonzuRò is a new brand created to market this idea to a younger, convenience prone generation.
The plant in Salerno can produce 800\1.000.000 pieces month and is operating at 40% capacity.It employs 80 people.
All ingredients are sourced fresh from local farmers, taking advantage of seasonal production, without additives, preservatives or thickening agents. The company is working now in an Organic line to be launched next year.
Below you find more info on the products being offered (from the company’s sale sheets).
Fernando Lopez – Executive Editor FoodBizDaily.com
Soups
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Soups with pieces ready in 3 minutes. Simple and natural, without additives and preservatives, cooked with ingredients and methods of the old Italian tradition
* steamed minestrone in creamed vegetables
* country soup with barley
* lentils soup with mediterranean oregano
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Smoothies
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Creamy and smooth vegetables, 100% natural;
modern and healthy recipes, low calories and low-fat, representing the ‘hot’ alternative to lunch on yogurt, snacks and sandwiches.
*cherry tomatoes ad basilpesto soup
* mix vegetables and parmesan soup
* smoothie of vegetables and gazpacho legumes with mint
* smoothie of carrots and zucchini with erbs
* gazpacho
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Risotto
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A tasty meal, light and natural, without additives and
preservatives. Ready in 3 minutes in microwave just
like a risotto made in Italian house!
*risotto alla Milanese with mushrooms and saffran
* risotto alla Parmigiana with tomatoes and parmesan
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Gnocchi
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One of the most popular dishes of Italian cuisine,
ready in two minutes. Soft, tasty with natural
ingredients, for those seeking full-flavored Italian
meal.
* gnocchi alla sorrentina with tomatoes and mozzarella
* gnocchi alla mantovana with pumpkin a little spicy
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FoodBizIntel®
MonzuRò srl
Address: 80045 Pompei Na Italy
Telephone: +390818501212
Fax: +390813536238