Note from the Editor: This is another product line that I selected as a promising business opportunity from the last Fancy Food Show in New York. If you are a distributor or retailer looking to expand your presence in the Gluten Free/Organic market you should pay attention to it.
I liked the presentation, taste (specially the Coffee Flakes) and overall retail sales potential. The line touches all the important aspects that are driving purchase decisions right now: Gluten Free, Organic, GMO Free,Vegetarian,Low Fat,Low Sugar, Cholesterol Free.
According to the Brad Gampper from Riega the first container arrived last week in the US and retailers are just starting to receive their initial orders.
Riega Foods is the exclusive importer and all distribution markets are available in the US.
Cerealvit is an Italian company that produces 12 cereals and 4 are been imported and launched in the US right now. You can read more about them at the bottom of this article.
Fernando Lopez – Executive Editor
Cerealvit Gluten Free and Organic Cereals Now Available in U.S.
Organic Benevit Multi Grain – A delicious multi grain flake with the lightness of rice and extraordinary taste of buckwheat.
Organic Coffee Flakes – Corn and flax flake coated with organic Italian coffee and fortified with 140 mg of Omega 3 per serving.
Organic Corn Flakes – An extra thick and crunchy corn flake with no added sugar.
June 06 2009 -- Cerealvit, SrL, Italy's oldest manufacturer of breakfast cereals has entered into an exclusive agreement with Riega Foods, LLC to import and distribute Cerealvit products in the United States.
Starting in July, Cerealvit and Riega Foods will offer organic and gluten free Coffee Flakes, Benevit Multi Grain and Corn Flakes to stores and distributors nationwide. Each cereal is packaged in a family-friendly 13.25 oz box. This size represents 10 to 40 percent more cereal per package (by weight) than typically offered in the standard package of other leading gluten free cereals.
For almost 30 years, Cerealvit has produced high quality natural and organic cereals for the European market. "We are excited to finally make our gluten free and organic cereals available to U.S. consumers," says Davide Mantia, Director of Cerealvit. “Our mission is to produce natural and healthy products that the American consumer will appreciate. The U.S. market can be challenging with its long history and many traditions. We feel our cereals will be accepted and recognized for their quality, taste and natural ingredients.”
Each cereal is dually certified gluten free by AIC SBS and the Italian Ministry of Health and is routinely tested to ensure the cereal contains less than 20 ppm of gluten. The products are also NOP certified organic by Bioagricert Srl of Italy.
The Cerealvit product line available in the U.S. consists of three initial offerings:
Brad Gampper, CEO of Riega Foods, LLC explains, "We believe these products are will change the landscape of gluten free and organic cereals in the United States. Each Cerealvit cereal has a unique flavor and the quality is unparalleled. For example, a product like Organic Coffee Flakes will appeal not only to consumers living a gluten free lifestyle, but also to the 54% of U.S. adults who drink coffee every day1.”
FoodBizIntel®
Cerealvit, Srl
Address: Via Grandi 22 20060 TRUCCAZZANO LOMBARDIA - Milano ITALY
Telephone: +39 02 9583798
Fax: +39 02 95838394
About Cerealvit, Srl
For almost 30 years, Cerealvit has been committed to producing only healthy and natural cereals that are rich in taste and nutritional value. They believe in limited use of sugars and no added fats, colorings, artificial flavorings or chemicals in the production of their foods. In each Cerealvit product, you will find only the best of land, water and sun because Cerealvit believes that the best foods are made with simple ingredients and attention to quality.
FoodBizIntel®
Riega Foods, LLC
Address: PO Box 12542 North Kansas City, MO 64116
Telephone: (816) 744.8260
Fax: (866) 774.8118
About Riega Foods, LLC
Located in North Kansas City, Missouri, Riega Foods, LLC is an importer, distributor and marketer of great tasting and high quality foods. Riega Foods focuses on bringing gluten free, organic and natural foods to market in the United States and Canada.