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New Product: Good Oil - Hemp Seed Oil by Belgravia Imports, Inc.

 

Note from the Editor: This is one of the products I selected at the 55th Summer Fancy Food Show in New York.
I like the label, very effective. I also believe the "hemp" trend is strong and can translate into good sales for products like this.
This product has a good marketability mix, touching several areas that are hot in the food business righ now. 
Fernando Lopez - Executive Editor - FoodBizDaily.com

 

 

The GOOD OIL Product:
§   Produced in Devon, GOOD OIL is a pure natural oil made from 100% cold pressed hemp seed
§   GOOD OIL is a perfect blend of delicious taste, health benefits and stylish packaging
o    The GOOD OIL founders, Glynis Murray & Henry Braham, spent ten years perfecting the processes to ensure the taste was just right and the nutritional value optimized. This involved finding the best varieties to grow for the right taste, developing growing and harvesting methods, and mastering the cold pressing technique
§   GOOD OIL is a delicious, versatile culinary oil. Use it as you would an olive oil: drizzle it on salads and vegetables, pour on pasta or baked potatoes. Add to soup, smoothies, use to roast potatoes or just eat with crusty bread, on its own or with Balsamic
The GOOD Taste:
§   GOOD OIL Original has a delicious fresh and nutty taste
§   GOOD OIL Mild & Light has a milder flavour, but still contains the same level of hemp seed goodness
§   Hugh Fearnley-Whittingstall is a fan; "GOOD OIL is the most interesting culinary oil to come my way for a long time. It has a unique nutty flavour, with a pleasing, lingering aftertaste. As a ‘gourmet’ oil, it stacks up with the best extra virgin olive oils, having plenty of character for trickling on toast, over soups and salads, and making all kinds of dressings. And - perhaps the ultimate test - it makes terrific roast potatoes."
 
The Health Benefits of GOOD OIL:
§   With zero trans fats and approximately half the Saturated Fat of olive oil, GOOD OIL is one of the healthiest (and tastiest) culinary oils on the market
 
Good Heart
GOOD OIL is rich in polyunsaturated fatty acids, including essential omega-3 and omega-6
o    GOOD OIL is rich in omega-3 and 6, which the body needs to maintain a healthy heart. Research shows that reducing saturated fat intake and swapping it for oils rich in EFAs contributes to an improvement in cholesterol
o    The ideal ratio for human’s to absorb omega-3 and 6 is between 2:1 – 4:1. GOOD OIL is at 3:1 so the ideal balance to complement the body’s needs
o    GOOD OIL has a higher omega quantity than most other culinary oils and provides an easy, versatile and delicious way to ensure the body is supplied with EFAs everyday – just 10ml of GOOD OIL per day will make a substantial contribution to the intake of essential fatty acids required for good health (Source: The Kings Report – available upon request)
 
Good Skin
§   GOOD OIL contains GLA (Gamma Linolenic Acid - a fat in the omega-6 family), the active ingredient in Evening Primrose Oil and considered to be a powerful key to vibrant health and radiant beauty
o    Research shows GLA is good maintaining healthy skin, as well as having a beneficial impact on the effects of PMS
o    10ml of GOOD OIL contains as much GLA as 6 average Evening Primrose capsules
 
Keeping the Goodness in
§   To maximize the health benefits, it is recommended to take 10ml of GOOD OIL per day in ‘cold’ format e.g. drizzled on salads and vegetables, added to smoothies and soups, as a dip, or used in cold recipes such as salsa or guacamole to name a few
§   As a food oil, GOOD OIL can be used for roasting, baking and cooking and doesn't need to be treated any differently to other oils. GOOD OIL can be used for a wide variety of every day uses for food preparation but is not suitable for deep-frying (deep-fried food is generally not a healthy way to prepare food). Heating above 150°C reduces the beneficial properties of GOOD OIL.
 
The GOOD OIL Crop:
§   Hemp is a very sustainable crop and beneficial to the environment
o    Hemp crops require little water to grow
o    When the remaining crop is left to rot on the ground following bailing, it imparts essential nutrients back into the ground, these nutrients are great for earth worms
o    Hemp provides an excellent habitat for wildlife. The fields are left to fallow in winter, the birds are attracted to the earth worm rich ground
o    Hemp is planted late in spring and requires no mechanical or chemical weed control during the growing period, thereby reducing fuel consumption on the farm
o    Hemp’s long tap root is excellent for soil structure and conditioning
o    The fast growing Hemp crop is a very efficient carbon sequester   
§   Every aspect of the plant is used - absolutely nothing is wasted

FoodBizIntel®

Belgravia Imports®
Address: 275 High Point Avenue Portsmouth, Rhode Island 02871
Telephone: 401.683.3323
Fax: 401-683-2717

About Belgravia Imports®

Belgravia Imports® brings fine foods to market in the United States, linking quality-focused producers with like-minded retailers. We are a leader in a small cadre of suppliers, distributors and retailers who care about product and people, good taste and good health, customer service and consumer satisfaction.

We pride ourselves on raising gourmet food product selection to a new level of quality and awareness. When we examine a product line, sophisticated taste and traditional production methods are considered side-by-side with ingredient sourcing, food purity, and sustainability.

This holistic view of our food products extends to our business methods as well. We create a supportive environment for our suppliers, many of whom are small family farms and artisan producers. Belgravia’s personalized marketing and business management support allows our producers to do what they do best — create fine foods — while we help shoulder the burden of business.

We also recognize that our suppliers cannot be properly supported without healthy, long-term relationships with the retailers who bring our products to market. Providing unmatched customer service for retailers allows us to support creative and effective product distribution strategies that spell success for all involved.

If you are a food producer with questions about entering the U.S. gourmet food market, or a retailer interested in working with a partner with a shared definition of good business and good product, we invite you to call us.

Print | posted on Friday, July 03, 2009 12:05 PM

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