Deal Further Strengthens PBG’s Global Brand Portfolio
SOMERS, N.Y.--(FoodBizDaily)--The Pepsi Bottling Group, Inc. (NYSE: PBG) today announced a multiyear agreement to distribute ROCKSTAR Energy Drink in Mexico, part of PBG’s strategy to strengthen and diversify its global brand portfolio by expanding into high-growth segments.
Under the terms of the agreement, PBG will have exclusive rights to distribute ROCKSTAR products throughout all of its Mexico territories. PBG already distributes the brand in the United States and Canada.
PBG will begin distributing ROCKSTAR in Mexico in July. Financial terms of the agreement were not disclosed.
“The investments we’re making to strengthen our brand portfolio are positioning PBG well to capitalize on the growth potential within the liquid refreshment beverage category,” said PBG North America President Rob King. “ROCKSTAR has already proven to be a great addition to our product lineup in the U.S. and Canada. Expanding our distribution to Mexico will unlock new growth opportunities and further enhance PBG’s standing in the energy drink space.”
Russ Weiner, Founder and CEO/President of ROCKSTAR, Inc. said: “We’re excited that consumers in Mexico will soon be able to enjoy ROCKSTAR products, as we continue to take steps towards achieving our goal of becoming the number one Energy Drink in North America. PBG is a terrific partner in this regard. Combining the ROCKSTAR brand with PBG’s powerful go-to-market capabilities and highly talented employees is a formula we believe will be incredibly successful.”
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The Pepsi Bottling Group, Inc.
Address: One Pepsi Way Somers, NY 10589 United States
Telephone: +1-914-7676000
Fax: 1-914-7677761
About The Pepsi Bottling Group, Inc.
The Pepsi Bottling Group, Inc. (NYSE:PBG) is the world's largest manufacturer, seller and distributor of Pepsi-Cola beverages. With approximately 67,000 employees and annual sales of nearly $14 billion, PBG has operations in the U.S., Canada, Greece, Mexico, Russia, Spain and Turkey. For more information, please visit www.pbg.com
The Pepsi Bottling Group, Inc. (PBG)is a wholly owned subsidiary of PepsiCo, Inc. PBG operates carbonated soft drinks and other ready-to-drink beverages. It conducts business in all or a portion of the United States, Mexico, Canada, Spain, Russia, Greece and Turkey. PBG is the manufacturer, seller and distributor of Pepsi-Cola beverages. In some of its territories the Company has the right to manufacture, sell and distribute soft drink products of companies other than PepsiCo, including Dr Pepper, Crush and Squirt. It also has the right in some of its territories to manufacture, sell and distribute beverages under trademarks that PBG owns, including Electropura, e-puramr and Garci Crespo. In May 2008, PepsiCo, Inc. and PBG, through their PR Beverages Limited joint venture in Russia, completed acquisition of Sobol-Aqua JSC. Sobol is a beverage manufacturing company based in Novosibirsk, Russia. In March 2008, the Company completed the acquisition of Pepsi-Cola Batavia Bottling Corp