Breakthrough innovation with the goodness of orange juice and 50 percent less sugar and calories
CHICAGO, March 30 (FoodBizDaily) Tropicana Products, a division of PepsiCo, Inc. (NYSE:PEP) this week launches Trop50(R), a breakthrough category innovation delivering the goodness of orange juice with 50 percent less sugar and calories, and no artificial sweeteners. It is naturally sweetened from the stevia plant and along with juice squeezed from fresh oranges it delivers a taste consumers expect from Tropicana.
"Tropicana enjoys a rich heritage of products that meet individual lifestyle and wellness needs of our consumers. We take great pride in leading the category based on the input we receive from our widespread and passionate consumer base," said Neil Campbell, President of Tropicana. "Trop50 is a unique and groundbreaking product for people looking to reduce their sugar and calorie intake while still getting powerful nutrition."
This new addition to the chilled juice aisle answers the call for those who seek less sugar and calories and want to avoid artificial sweeteners in their diet. At 50 calories, each eight-ounce glass of the Trop50 orange juice beverage squeezes in a full day's supply of vitamin C and is a good source of potassium. It also provides 10 percent of the daily recommended intake of antioxidant vitamins A and E.
Actress Kyra Sedgwick Makes Debut as the Face of Trop50
In addition, Tropicana has tapped Kyra Sedgwick -- the Golden Globe winning actress and star of TNT's acclaimed series, "The Closer" -- to be the face of Trop50. Sedgwick will appear in the new national advertising campaign - which launches this week with a television spot and print ad to follow.
"Tropicana has been part of our family routine for a long time and I love Trop50 because it delivers the goodness of orange juice, but with just half the sugar and calories," said Kyra Sedgwick. "People today want to be healthy - they want to eat and drink products that will be good for their bodies and give them energy throughout the day. Trop50 is really a perfect choice."
The television ad, directed by Peter Arnell, shows Sedgwick drinking a glass of Trop50 on a bright sunny morning that clearly ignites her day: after just one taste she dances with abandon around her kitchen to Tom Jones' famous hit, "She's A Lady."
Breakthrough Innovation
This breakthrough category innovation is a result of more than 18 months of research and development working to find the perfect intersection of taste, nutrition and reduced sugar and calories. Tropicana's proprietary formulation ensured that Trop50 contains important nutrients such as vitamin C and potassium. These nutrition benefits, the taste and the addition of a new all-natural sweetener make Trop50 a unique choice that meets the needs of consumers.
"It's not just that Trop50 offers half the sugar and calories," says Susan Logue, Ph.D and Director of R&D. "It's how we make it happen together with the groundbreaking use of Stevia that make this product an exciting new choice for consumers."
Trop50 offers a perfect combination of delicious Tropicana orange juice and the highest quality, all natural pure extract of the stevia plant that enhances the sweetness and flavor of orange juice, naturally.
What is Stevia?
The all natural, no calorie sweetener in Trop50 is PureVia(TM), which is made from a high purity extract of the sweetest component of the stevia plant called Reb A. In Trop50, PureVia enhances the sweetness and flavor of juice made from fresh oranges, naturally. Trop50's new innovation replaces Tropicana's previous Light 'n Healthy orange juice beverage that was made with an artificial sweetener.
Trop50 is available in three varieties - Trop50 Pulp Free; Trop50 Some Pulp; and Trop50 Pulp Free Calcium & Vitamin D, which provides an excellent source of both nutrients. All varieties are packaged in 59-ounce cartons, which are available for a suggested retail price of $3.59, and Trop50 Pulp Free Calcium & Vitamin D is also available in 12-ounce bottles, which are available for a suggested retail price of $1.69. Trop50 is currently rolling out nationwide and available wherever Tropicana Pure Premium(R) products are sold.
Consumers can visit www.Trop50.com for more information and to sign up to receive a coupon for $1.00 off a carton of Trop50, which is available for a limited time only.
About Tropicana Products, Inc.
Tropicana Products, Inc., a division of PepsiCo, Inc., is the leading producer and marketer of branded fruit juices. Tropicana markets its products in the U.S. under a variety of brand names, including the Tropicana not-from-concentrate line of juices: Dole(R) juices and juice blends; Tropicana Pure 100 percent Juice Blends; Tropicana(R) Juices and Pure Tropics(R) juices; and Tropicana Twister(R) juice beverages. The Dole brand name is licensed from Dole Food Company, Inc. For more information about Tropicana, visit Tropicana.com.
About PepsiCo
PepsiCo (NYSE:PEP) is one of the world's largest food and beverage companies, with 2007 annual revenues of more than $39 billion. The Company employs approximately 185,000 people worldwide, and its products are sold in approximately 200 countries. Its principal businesses include: Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods. The PepsiCo portfolio includes 18 brands that generate $1 billion or more each in annual retail sales. PepsiCo's commitment to sustainable growth, defined as Performance with Purpose, is focused on generating healthy financial returns while giving back to communities the Company serves.
This includes meeting consumer needs for a spectrum of convenient foods and beverages, reducing the Company's impact on the environment through water, energy and packaging initiatives, and supporting its employees through a diverse and inclusive culture that recruits and retains world-class talent. As a member of the DowJones Sustainability World Index (DJSI World) and the Dow Jones Sustainability North America Index (DJSI North America), PepsiCo is a recognized leader in sustainability. For more information, please visit www.pepsico.com.