Boost Drinks Ltd

Boost Drinks is one of the UK's leading functional drinks companies and is now celebrating its seventh year of business.

The company initially opened in 2001 with the aim to supply a larger and resealable alternative to what was on offer in the ever increasing energy drinks market, whilst also making the brand a much better value offering compared to other leading brands.

Flagship Products
The instantly recognisable 1 Litre PET bottle format became the company’s flagship product, and then due to increased demand for the brand in the impulse sector, Boost was subsequently launched in a 500ml size. More recently the brand has evolved into a 250ml can. Following the popularity and demand for low calorie products, Boost introduced a sugar-free version, Boost Light, available in both formats and more recently a low calorie Boost Cranberry due to the popularity of the flavour variant in the market place.

Further brand development meant Boost Sport was launched in 2007. This isotonic drink is available in two uplifting, ready to drink variants, Orange and Mixed Berry, and is conveniently packaged in a transparent 500ml PET bottle complete with sports cap.

Energises Mind and Body
Boost’s fantastic proven energy drink successfully energised the mind and ‘Boost Sport’ isotonic drink is succeeding in energising the body too. The launch Boost Smoothie provides a natural boost of energy for the body in the form of 100% pure fruit. This is a new innovative ambient offering in the functional drinks sector helping Boost to retain its position at the forefront of beverage innovation.

The latest launch this autumn is Boost Active. It provides that boost of physical energy for when you need it most. The glucose based drink compliments the current portfolio.

Product, Price and Packaging
The brand has a clear ‘simple, no frills’ product proposition including a very competitive pricing structure. Boost needed to be differentiated from established brands in order to succeed by targeting the broad spectrum mid market rather than the high premium sector, occupied by big brand competitors. The ongoing strategy is to secure as many of the independents and key accounts as possible. The local independent sector found Boost’s proactive approach refreshing and appreciated that Boost was not available in the major supermarkets.

Boost now has a full UK distribution network of leading wholesalers and cash & carries serving independent and multiple retail trade; covering forecourts, convenience stores, CTN’s and off licenses.

Brand Growth and Development
The company is experiencing exponential growth reaching over 100% year on year since it first started trading. It is selling in a rapidly increasing sector of the FMCG market and rapidly expanding into export markets.

The product’s ongoing popularity with the independent sector is due to Boost Drinks being able to be responsive to any changes needed by retailers and the very close relationships that the company have with customers on a localised level. Even as the company grows, Boost is still in touch and in tune with customer needs. The simple proposition of quality and value that Boost came to the table with over six years ago still remains the company’s