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Nature Valley®
Snack Designed to Help Consumers Get More Out of Every Day with 10g of Protein
January 25 2012 --- Extending its family of great tasting, nature-inspired granola bars, Nature Valley® is unveiling its latest product innovation that makes adding protein to one’s diet as simple as a stroll down the granola aisle. Nature Valley® Protein Bars, now available at retail, are a 100 percent natural source of energy complete with 10 grams of protein from all-natural ingredients – including roasted peanuts with almonds or creamy peanut butter –and decadent dark chocolate flavor in every bite. With five grams of fiber and less than 200 calories, the bars are an approachable source of protein and energy for any time of day.
“Consumers are constantly revisiting their diets, especially at the beginning of the year, and are often looking for foods containing protein as a dietary staple,” said Adam Korzun, High Performance Dietitian for the U.S. Ski and Snowboard Association® (USSA), for which Nature Valley has been the Official Granola Bar for more than a decade. “Nature Valley Protein Bars are a simple and effective way to recharge at the office, gym or on-the-go.”
Launching just before National Nutrition Month in March, the bars are a natural extension of the Nature Valley product line. “Nature Valley Protein Bars are made from all-natural ingredients and are a natural source of energy,” said Doug Martin, Marketing Manager, Grain Innovation for Nature Valley. “With 10 grams of protein, each bar helps consumers get more out of every day, while enjoying classic great taste.”
Nature Valley Protein Bars can now be found in the granola aisle nationwide. The five-bar boxes are available in two flavors – Peanut Butter Dark Chocolate and Peanut, Almond and Dark Chocolate – at a suggested retail price of $3.89. Visit www.NatureValley.com for more information or the Nature Valley Facebook page to share feedback.