FoodClips
Source: Reuters
Pernod eyes global drinks market recovery
September 2 2010 - French spirits giant Pernod Ricard said it expected a good year as emerging markets, notably Asia, drive a gradual recovery in the world drinks market.
But the company's policy of not giving a detailed forecast until November and its in-line results disappointed investors, sending shares in the world's second-largest spirits group after Diageo Plc down almost 3 percent.
Chief Executive Pierre Pringuet told Reuters in a phone interview that the maker of Glenlivet whisky and anise drink Ricard Pernod will continue to boost marketing spend on its Top 14 brands to bolster consumption. It is also banking on strong cash generation to cut debt.
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Pernod Ricard SA
Address: 12, place des Etats-Unis Paris, 75116 France
Telephone: +33-1-41004100
Fax: +33-1-41004141
About Pernod Ricard SA
Pernod Ricard SA is a France-based producer and distributor of spirits and wines. The Company operates in Europe, both Americas, and the Asia-Pacific region. Nearly 90% of the Company's sales are generated outside France. Pernod Ricard SA has eight principal beverage sectors: whiskies, aniseed spirits, liqueurs, cognacs and brandies, white spirits and rums, bitters, champagnes and wines. Pernod Ricard SA has a decentralized structure that is divided between brand owner subsidiaries, such as Ricard, Irish Distillers, The Absolut Company, Havana Club International and Chivas Brothers, which produce and develop marketing strategies for the brands, and regional distribution subsidiaries, such as Pernod Ricard Europe, Pernod Ricard Americas and Pernod Ricard Asia which implement marketing strategies and distribute local brands. The Company's key brands include Ricard, Havana Club, Ballantine’s, Malibu, Martell, The Glenlivet, Chivas Regal, Jameson, Jacob's Creek and Absolut Vodka.