Source: The Kellogg Company
Eggo® Warms Up The Frozen Food Aisle With A Tasty New Morning Delivery
Eggo introduces Eggo® Real Fruit Pizzas


July 08 2010 --- Eggo®, one of consumers' favorite breakfast foods, is warming up the frozen food aisle with a special morning delivery. New Eggo® Real Fruit Pizzas combine great-tasting favorite breakfast items, such as fruit and granola, into one delicious offering.
Eggo® Real Fruit Pizzas are an all-in-one combination of fruit and warm toasted granola on an oven-baked cinnamon and maple-flavored crust. Available in Strawberry Granola and Mixed Berry Granola varieties, Eggo® Real Fruit Pizzas join other Eggo® favorites like Homestyle, Buttermilk and Blueberry Eggo® waffles - all part of a great-tasting family of products that consumers have loved for years.
"Eggo® Real Fruit Pizzas will satisfy consumers' desire for great taste, convenience and variety," said Michael Allen, president of Kellogg Frozen Foods. "Innovation and meeting consumers' needs are a key focus of the Eggo® brand. Eggo® has a history of introducing innovative, new products that provide a convenient, great-tasting way to start your day, as data shows that this new product meets growing demands for new convenient breakfast options.(1)"
Delivering on Consumer Demand
Available now in the frozen section of national retailers, Eggo® Real Fruit Pizzas meet growing demands for new, convenient breakfast options that taste great. As breakfast products such as cereal, snack and energy bars, fruit and yogurt are gaining popularity(1), this unique and flavorful introduction is giving breakfast enthusiasts an option with the convenience they want.
To learn more about new Eggo® Real Fruit Pizzas and about other great-tasting Eggo® products, visit www.LeggoMyEggo.com.