FoodClips
Source: namibian.com.na
Namibian meat branded in international campaign
MEAT from free-ranging cattle in Namibia will receive international attention during a new branding campaign by retail giant Woolworths South Africa as the company increases its focus to more sustainable and organic food production.
“We have completed a five-day trip in Namibia with a 30-member television crew to shoot footage and to take still photos on farms with free-ranging cattle for our advertising campaigns starting this month,” said Glenda Forbes, head of the Woolworths marketing division.
“This is one of our biggest campaigns. We will publish a full-colour insert in our ‘Taste’ magazine on Namibian meat, display poster-sized photos at the food departments our stores of Namibia and run the television advertisements on the major channels,” Forbes told reporters yesterday.
Read more [http://www.namibian.com.na/news/marketplace/full-story/archive/2010/july/article/namibian-meat-branded-in-international-campaign/]
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Woolworths Holdings Limited
Address: 93 Longmarket Street Woolworths House Cape Town, 8000 South Africa
Telephone: +27-21-4079111
Fax: +27-21-4073924
About Woolworths Holdings Limited
Woolworths Holdings Limited (WHL) is an investment holding company, operating through two subsidiaries, Woolworths (Proprietary) Limited (Woolworths) in South Africa and Country Road Limited (Country Road) in Australia and through a joint venture Woolworths Financial Services (Proprietary) Limited (Woolworths Financial Services). Woolworths is a retail chain of stores operating under the Woolworths brand name throughout South Africa and through franchise operations in South Africa and selected African countries, as well as in the Middle East. Woolworths offers customers a range of clothing, food and general merchandise. Country Road offers a select range of clothing and homeware through its own dedicated retail outlets and through concessions in large department stores in Australia and New Zealand. Woolworths Financial Services is jointly operated with Absa Group Limited and provides the customers with a credit offering to assist them to purchase merchandise in Woolworths stores.