Phil Lempert, the Supermarket Guru presents the "New Products Hits and Misses"
For more product reviews you can watch the latest video at SUPERMARKETGURU.COM
Minute Maid Enhanced Lemonade Pomegranate Lemonade
![[Image of: Beverage]](http://www.supermarketguru.com/public/images/productReview/805A6868-19B9-EB12-B0527792F677B22F.jpg)
67
This product is a MISS! Here's the problem - Minute Maid new enhanced lemonade promises to be an excellent source of antioxidants vitamin C and E and contains just 12% juice but wait - the first ingredient is pure filtered water, the second ingredient is high fructose corn syrup, the third ingredient is lemon and pomegranate juices from concentrate. Hey if you really want to have a juice this rich in antioxidants forget the added sugars and forget all that water 12% juice just doesn't make it. If it was 100% juice yes it would be higher in calories but they would not have to add in those extra antioxidants to make up for it. The aroma and flavor reminds me of the bug juice that they used to serve at camp. All I taste is sugar – no pomegranate and no lemon. Retails for $4.59 for 59 fl oz.
The Coca-Cola Company
800 888 6488
http://www.minutemaid.com
Ratings Criteria
With over 50,000 products in the average supermarket, people don't have the time, or the money, to test every product on the shelves and with 15,000 new products every year consumers need to know what's out there!
So Phil does the testing and the tasting for you and gives the product a rating out of 100 so you know what you can expect when you try something new!
SupermarketGuru does not sell the foods we review, nor receive any compensation from the manufacturers for reviewing or rating them.
Phil taste-tests and judges each product based on the following 8 criteria:
- (30 points) Taste: The most important attribute of any food
- (20 points) Value: Is it worth it?
- (15 points) Health: Based off the nutritional information, is it nutritionally balanced?
- (15 points) Ingredients: What's in it, how natural is it?
- (5 points) Preparation: When applicable, how accurate or good are the directions *
- (5 points) Appearance: Is it appetizing and does it resemble its photo or description
- (5 points) Packaging: Is it appropriate for the product and does it have any benefits such as resealability, added freshness, better storage, etc.
- (5 Points) Sustainability: Is the packaging biodegradable, is it wasteful, is the company endeavoring to offset their carbon footprint?
* products that do not have any preparation will have the full value of these points included in their total score
FoodBizIntel®
Phil Lempert - SupermarketGuru.com
Address: 3015 Main Street, Suite 320 Santa Monica, California 90405
Telephone: 310-392-0448
Fax: 310-392-2748
About Phil Lempert - SupermarketGuru.com
Phil Lempert can predict the future —and then help businesses and consumers understand it. For more than 25 years, Lempert, an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape, has identified and explained impending trends to consumers and some of the most prestigious companies worldwide. Known as The Supermarket Guru ® , Lempert is a distinguished author and speaker who alerts customers and business leaders to impending corporate and consumer trends, and empowers them to make educated purchasing and marketing decisions.
As one of America’s leading consumer trend-watchers and analysts, Phil Lempert is recognized on television, radio and in print. He is the food trends editor and correspondent for NBC News’ Today show, where he reports on consumer trends, food safety and money-saving tips, as well as showcases new products. He makes monthly appearances on ABC’s The View , and has appeared numerous times on The Oprah Winfrey Show, 20/20, CNN, CNBC, Discovery Health and MSNBC, as well as on local television morning and news programs throughout the country.