Source: SABMiller
This month SABMiller, one of the world's leading brewers, launches Peroni Nastro Azzurro in the Netherlands. The decision to launch the brand reflects the growing number of Dutch consumers who are increasingly keen to sample new beer brands and experiences - this launch will give drinkers a distinctive and stylish alternative within the range of beers currently available in the Netherlands.
Peroni Nastro Azzurro will be imported from Italy and will be distributed selectively in the Netherlands. The beer will be exclusively available in 330ml bottles from stylish Italian restaurants, upmarket bars and clubs, and leading domestic caterers and delicatessens. The marketing, sales and distribution of the brand will be managed by SABMiller's Dutch operation, Royal Grolsch NV.
Andrew Walker, Peroni Nastro Azzurro Global Brand Director said "Peroni Nastro Azzurro's unique Italian style positioning, as well as the Dutch consumer demand for new experiences means the brand is well placed to be very successful in the Netherlands. Peroni Nastro Azzurro continues to win hearts and minds around the world. It has reinvigorated the beer category by constantly challenging people's perceptions about traditional beer drinking, country by country, and it has done this by ensuring that the brand's Italian heritage and style remains at the core of all its activities."
The Netherlands joins a growing list of countries in which Peroni Nastro Azzurro is available, including Australia, India, Russia, South Africa, the UK, the US, Colombia, Canary Islands, Canada, France, Hungary, Peru, Poland, Romania, Puerto Rico, Japan and of course its birthplace in Italy.
One of the events at which Peroni Nastro Azzurro will be presented to the Dutch market will be during Venuez 2010 - the Hospitality & Style Event will take place on the 13th and 14th of April at the Cruise Terminal in Rotterdam.