April 01 2010 - Cheetos lovers are in for the ultimate treat, because Chester Cheetah is today unleashing a new cheesy innovation called Cheetos Mighty Zingers - the tiniest Cheetos snacks ever made and marketed.
Mighty Zingers are the latest innovation from Cheetos, a PepsiCo's Frito-Lay brand.
Each colored bag combines two flavors into a small snack. There's a perforated "pouring tab" up top designed to help consumers to "pop" the snack straight into their mouths.
Rudy Wilson, vice president, marketing, Frito-Lay commented: "We're always looking for ways to bring fun into our consumers' lives and offer them products that provide a release from their busy days. From the flavors to the shape, we're excited to see how people enjoy and play with this tiny two-taste Cheetos snack.".
The new produtc is available in Ragin' Cajun & Tangy Ranch and Sharp Cheddar & Salsa Picante, available now nationwide for a MSRP of $2.99.
Cheetos Mighty Zingers will be supported by a fully-integrated marketing campaign including digital and television advertising as well as in-store merchandising and out-of-home.
