The exotic Pineberrie will be introduced to the British consumer by Waitorse, starting today.
Originating in South America, the pineberry presents characteristics of both strawberries and pineapples and started life as a wild variety of strawberry. It was threatened with extinction until seven years ago when Dutch farmers began growing it on a commercial level.
The tiny berries, which are white and covered in red pips, have the same genetic make-up as the common strawberry but the fresh, juicy, sweet and acid flavour with a highly aromatic smell - more akin to a pineapple is what inspired the name ‘pineberries.
Each pineberry is smaller than a common strawberry measuring between 15 to 23 mm. They are grown in glasshouses, growing on coir like other strawberries. They begin life as green berries, then become slightly white. By the time its deep laying seeds turn dark red this white fruit is ripe.
Waitorse will be offering them at £2.99 for 125g. After the introductory period price will be set at £3.99.
Nicki Baggott, fruit buyer for Waitrose, says: “Pineberries offer our customers the chance to add a new fruit into their diet and the berries bright appearance can add an unusual decoration to sweet dishes. "As the summer unfolds we won't be surprised to hear that our customers are inviting their friends over for pineberry pavlovas, punch or serving them up with yoghurt for a lighter alternative."