A first - nuts in a loose rice coating
The coated peanut market is constantly growing. In 2009 there was a growth in turnover of 10 per cent compared to the previous year. Coated peanuts are there-fore extremely popular amongst consumers and the considerable growth in this market can be traced back to a great consumer interest.
For several years already, there has been a trend of having rice as an ingredient in snack products. In crisps and crackers, for example, rice products have already become strongly established. With Rice Crispers, ültje is launching a new product on the coated peanut market and is strengthening its innovative leadership. A special process makes it possible to use rice as an ingredient. In this way an airy coating is created which gives the product an airy taste.
The packaging is also attention-grabbing - the 150 gram bag is a real eye-catcher. The airiness of the rice coated peanuts has resulted in a new bag format which is unmissable on the snack shelf. The 150 gram bag "ültje Rice Crispers Onion" and "ültje Rice Crispers Sweet Chili" will cost approximately 1.69 euro. The products will be available in hypermarkets, consumer markets, supermarkets and petrol stations from April 2010 onwards.
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