United Kingdom based grocer Waitrose recently launched its new line of Private Brand frozen foods, Waitrose Frozen. The new products will allow customers to whip up a delicious meal in minutes, straight from the freezer, with no need to defrost. Customers may choose from meals for one, or create a feast for the entire family with risotto and pastas.
Using techniques found in five-star kitchens, the dishes are created using sous-vide process, which literally means ‘under vacuum’; they are then cooked long and slow in the sealed bag. The dishes include Beef in Ale, ox cheek slow-cooked in a Boddingtons ale sauce, Beef Goulash, tender Lamb Tagine and Pork in Cider. Frozen risotto and pastas are individually frozen to allow for single servings. Innovative and ingenious single-portion frozen sauces will include Green Pesto, Tomato Ragu and Cheddar Cheese Sauce.
About the Author
Christopher Durham has more than 15 years of creative brand building experience with an emphasis on Private Brand and retail brand development and strategy. My Private Brand is his daily blog and the leading online resource for private brand analysis, best practices, news and information about this fastest growing segment in the market. With readership from retailers, private brand manufacturers, branding agencies and thought leaders from around the world, My Private Brand is designed to foster innovation, encourage debate and write the next chapter of brand management.
Read the My Private Brand blogdaily at http://mypbrand.com/
Follow the MY Private Brand Twitter: http://twitter.com/MYprivatebrand
Or
Join the MY Private Brand Linked in Group: http://www.linkedin.com/groups?about=&gid=1414707&trk=anet_ug_grppro