by FoodBizDaily.com staff writer
March 11 2010 - Kraft Foods, the world's second-largest food company, selected the 2010 Ford Fusion for its sales fleet in the US, composed of 2,500 members of the company's national sales staff.
After conducting a thorough lifecycle cost analysis of dozens of vehicles from various manufacturers, the company decided on the Fusion based on total cost of ownership and fuel economy.
"Transportation and Distribution is one of six sustainability focus areas at Kraft Foods," said John Dmochowsky, sales fleet manager, Kraft Foods. "The company has realized substantial fuel and cost savings over the last several years by switching from six- to four-cylinder engines."
Dmochowsky says one of the goals with its sales fleet program is to reduce fuel use and C02 emissions. Over the past two years, Kraft Food's U.S. sales fleet has reduced its C02 emissions by 6.5 percent.
"It comes down to total cost of ownership and the right vehicle for the job, and we hit both elements with the Ford Fusion," he said. "In addition to being fuel efficient, the Fusion has a comfortable, spacious interior and an attractive design. It's a good reflection on Kraft Foods."