FoodClips
Source: ft.com
National US grocery brands regain ground
US shoppers are regaining their taste for the national brand groceries that some steered away from during the recession, providing evidence of an improvement in consumer confidence.
Kroger, the largest US traditional supermarket, said on Monday it had seen robust fourth quarter growth of national brands. David Dillon, chief executive, described this as “another positive sign” of an improving consumer mood.
National and private label brands grew at about the same speed during its fourth quarter, ending on January 30.
Read more [http://www.ft.com/cms/s/0/422d99a0-2c76-11df-be45-00144feabdc0.html]