by FoodBizDaily.com staff writer
March 10 2010 - The Inventure Group, a snack manufacturer based in Phoenix, AR is adding 3 new flavors to its Burger King(TM) range of snack chips. The new flavors are Hot Fries, Cheese Fries and Hot & Spicy Onion Rings.
The new Burger King(TM) flavors join the a line of snacks that includes Ketchup & Fries, Flame Broiled Chips, Original Onion Rings and French Toast Sticks snacks. The entire ready-to-eat snack line attempts to mirror the tasting of menu items offered by Burger King.
According to Nielsen data from 2009, the entire "hot-flavored" category of foods was up 75 percent from the previous year with growth nearly three-times the rate of the traditional snack category.
The Burger King(TM) product line is the second restaurant licensing agreement for The Inventure Group. The Company introduced the T.G.I. Friday's® line of ready-to-eat snack chips in 2000.
The company also informed it will introduce a line of "at home smoothies" under the Jamb(TM) brand to retailer freezers in March of this year.
