Source: Hershey Canada Inc.
NHL and Hershey Canada Sign Three Year Partnership Deal
Today, Hershey Canada Inc. and the National Hockey League (NHL), unwrapped the details of their new agreement - an exclusive three year partnership in Canada. In celebration of this new partnership, Hershey Canada and the NHL® unveiled the one-of-a-kind Hershey’s® Chocolate Stanley Cup®, a milk chocolate replica of the most famous trophy in the sporting world, the Stanley Cup®.
Handmade by Canadian Sitram Sharma, Master Chocolatier at Toronto’s National Club, the one-of-a-kind Hershey’s® Chocolate Stanley Cup® is a masterpiece and was carved from more than 150 pounds of Hershey’s® smooth, creamy milk chocolate and took more than 12 hours to make. True to its inspiration, it stands nearly three feet high and is a life-sized replica of the original Lord Stanley’s Cup.
The new multi-year partnership will begin with a consumer promotion to support the 2011 Bridgestone NHL Winter Classic®. The promotion, which will be in stores August 2010 through February 2011, will feature prizing including a trip to the 2011 Bridgestone NHL Winter Classic, to attend a team practice and to skate on the official NHL ice.
Hershey Canada will develop unique and exciting consumer programs around the new partnership featuring the following brands: Hershey’s®, Oh Henry!®, Reese®, Twizzlers® and Ice Breakers®. Hershey Canada official designations in Canada will include:
- Official Chocolate & Candy of the NHL®
- Official Confectionery Partner of the Bridgestone NHL Winter Classic®
- Official Confectionery Partner of the Stanley Cup Playoffs®
- Official Confectionery Partner of the NHL® All-Star Game