Source: Hershey Company
The Hershey Company Offers New Varieties of Chocolate Bunnies, Egg-Shaped Sweets and More, to Create Baskets Brimming with Treats this Spring
HERSHEY, Pa.-- What comes first at Easter, the bunny or the egg? According to a recent survey, chocolate Easter bunnies are the number one “must have” item of the holiday*, with more than 90 million made each year**. Hopping down the bunny trail this Spring from The Hershey Company are new varieties of chocolate bunnies, as well as perennial Hershey Easter favorites.
Hop to It: The majority of consumers (61 percent), savor the most important item in their basket, taking at least two to three days to eat their entire chocolate Easter bunny*. Hershey is “hoppy” to debut three new varieties of Hershey chocolate bunnies, in addition to the favorite, peanut-butter-filled Reese’s® Reester Bunny®. The new bunny selections include:
- NEW – 5-oz. Hershey®’s Solid Milk Chocolate Princess Bunny
- NEW – Hershey®’s Cookies ‘n’ Crème Bunnies
- NEW – Hershey’s Bliss® Milk Chocolate Bunnies with a Meltaway Center
For an added touch to the basket, include the Cadbury® Clucking Bunny® Plush Toy with a Cadbury® Crème Egg®. Made famous from the classic Cadbury commercial, this plush clucking-bunny is floppy-eared and loveable.
“Eggs-cellent” Treats: Following a close second to chocolate bunnies in overall popularity are egg-shaped candies. However, for those ages 18 to 34, these egg-shaped treats come out on top. In fact, these younger consumers indicate classics like Reese’s® Peanut Butter Eggs and Cadbury Crème Eggs out-hop chocolate bunnies as the Easter candy of choice by a pace of two to one*. Hershey features an “eggs-cellent” variety of new and classic egg-shaped treats, including:
- NEW – Hershey®’s Cookies ‘n’ Crème Eggs
- NEW – Hershey®’s Kisses® Brand Milk Chocolates Individual Snack Packs
- NEW – Reese’s Peanut Butter Eggs Snack Size
- 6-oz. Reese’s Peanut Butter Egg
- Cadbury Crème Eggs
- Whoppers® Robin Eggs® Malted Milk Eggs
- Cadbury® Mini Eggs® Candy
- Cadbury Caramel Eggs
- Hershey’s Bliss® Milk Chocolate with a Meltaway Center Eggs in a 12-pack tray
After the Easter basket is brimming with bunnies and eggs, it is time for the annual Easter egg hunt. Plastic eggs filled with treats are hunted at the same pace as the traditionally-decorated hardboiled eggs***. Hershey’s Kisses Chocolates are the most sought after Hershey treat in Easter egg hunts, followed by Reese’s® Miniatures, Cadbury Mini Eggs Candy, Whoppers Robin Eggs Malted Milk Eggs and Jolly Rancher® Jelly Beans*. Hershey makes the hunt for plastic eggs easier than ever by offering pre-filled eggs complete with an extra special selection of everyone’s favorite Hershey Easter treats. Assortments include:
- NEW – Egg Hunt Favorites Non-Chocolate Filled Egg Assortment with Jolly Rancher® Hard Candy, Twizzlers® Pull ‘N PeelTM Candy, Jolly Rancher Jelly Beans and Jolly Rancher® Fruit Chews
- Easter Favorites Chocolate Filled Egg Assortment with Reese’s Miniatures, Hershey’s Kisses Milk Chocolates, Cadbury Mini Eggs Candy and Whoppers Mini Robin Eggs Malted Milk Eggs
Visit www.KeepEasterEasy.com for a complete list of Hershey Easter favorites, as well as unique Easter basket ideas, homemade crafts, games and delicious new Easter recipes.