Blogging: New logo for European pre-packaged organic food products unveiled

by Sarah Hills FoodBizDaily.com London

February 08 2010 - The European Commission has revealed the new organic logo that will be used on all pre-packaged organic products that are produced in an EU member state that meet necessary standards.

The “Euro-leaf” logo, which was picked following a European-wide competition, will be obligatory from July 1 this year for the member state products and optional for imported products.

Other private, regional or national logos will be allowed to appear alongside the EU label.

The design shows the EU stars in the shape of a leaf against a green background, portraying two messages: Nature and Europe.

Mariann Fischer Boel, commissioner for Agriculture and Rural Development, said: “This exercise has raised the profile of organic food and we now have a logo which everyone will be able to identify with.”

The contest was open to art and design students and nearly 3,500 logo designs were submitted.

The winning design is by Dusan Milenkovic, a student from Germany, who gained 63% of the overall vote after some 130,000 people voted online for one of three finalists.

The organic farming regulation will be amended to introduce the new logo into one of the annexes.

 

 

Print | posted on Monday, February 08, 2010 10:28 AM

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# re: Blogging: New logo for European pre-packaged organic food products unveiled

Left by Phil Newton, ECPA at 2/9/2010 10:33 AM
Gravatar We’d like to congratulate the winner and all of the other students who put in the effort in to take part. In principle, the idea of a Europe wide organic logo is fine.

The problem is that it demonstrates the EU’s misguided bias towards organic food, which lacks both a scientific basis and widespread consumer support, accounting for less than 2 per cent of food sales. Organic production methods require up to twice as much land to produce the same amount of food as scientific agriculture. That would mean a lot more forests turned into food.

There’s also the very real risk that the organic delusion will distract from or undermine efforts toward solving the real problem: helping Europe to feed a rising population which the FAO indicates will require a 70 per cent increase in food production by 2050. We need to support farm systems that produce more high quality food per hectare, not less, food that is affordable to all, not just the few.

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