Mintel Global New Products Database (GNPD) presents: "Changing ?" Taste Changing Candy by Kanro (Japan)

Company: Kanro

 
Brand:
Changing ?
Category:    Sugar & Gum Confectionery
Country:    Japan
Price in local currency: JPY158.00
Price in US Dollars: $1.67
Price in Euros:   €1.18

Product Description

This past August in Japan, Kanro helped to further diversify the confection market's broad range of flavors with its launch of a taste changing candy product. Named Changing? Candy, these boiled sweets claim to undergo a flavor change in the mouth upon their consumption. Changing? Candy comes in three flavorings of Apple, Grape and Soda that each transform to a new taste, which can be identified on the back of the product's pack.

The company has repackaged its Cadbury Dairy Milk Chocolate bar to reflect its new Fairtrade certification. The company claims to be the first mass market chocolate producer to gain certification from the Fairtrade Foundation. The Dairy Milk product utilizes chocolate ethically traded in Ghana. This vegetarian chocolate bar retails in a 49g pack.

 

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About Mintel International Group Ltd

Mintel is a leading global supplier of consumer, product and media intelligence. For more than 35 years, Mintel has provided insight into key worldwide trends, offering unique data that directly impacts client success. Mintel Global New Products Database (GNPD), your new product partner, tracks international new product launches, innovations and development trends. With offices in Chicago, London, Belfast, Sydney, Shanghai and Tokyo, Mintel has forged a unique reputation as a world-renowned business brand. For more information on Mintel, please visit www.mintel.com

 

Print | posted on Wednesday, October 14, 2009 12:19 PM

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