May 19 2009 - WONKA classics such as NERDS®, RUNTS®, SWEETARTS®, LAFFY TAFFY® and PIXY STIX® have been favorites for many years, but recently the WONKA brand began crafting a new era of creativity – one with closer ties to the legendary WONKA mystique. Nestlé USA today announced at All Candy Expo in Chicago that, for the first time in nearly two decades, it is reinventing the WONKA brand and changing everything. The “new” WONKA will feature a new logo, new packaging throughout the line, a revamped Web site, fresh advertising, never-before-seen WONKA candies and a compelling new tagline: Feed Your Imagination.
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