Available at Big Y Area Stores, Fast Growing Health and Wellness Brand Offers Broad Range of Foods Tailored to Shoppers' Specific Health Needs
SPRINGFIELD, Mass., March 30 (FoodBizDaily) -- Big Y Supermarkets unveiled a delicious new world of great tasting and nutritious food options with the debut of the Eating Right brands at its New England area stores. The fast growing, multi-category lifestyle brand offers shoppers a broad range of "better-for-you" foods throughout the store with products tailored to support specific dietary needs such as heart health, digestive health, bone health, immunity and weight management.
Among the Eating Right products now on offer at Big Y are Frozen Entrees, Cereal, Soups, Pasta, Salad Dressings, Snack bars, Cookies and more! The brand's standout innovation is its unique "Spot Your Needs(TM)" system, which simplifies the process of finding delicious, better-for-you products without restricting shoppers from the great tasting foods they love. Whether they're looking to drop weight, boost their immunity, improve digestion or meet other health goals, Eating Right offers great tasting choices to help shoppers achieve and maintain a healthier lifestyle.
"With healthier eating a priority for many of our customers, we are pleased to bring new options to our shelves with the introduction of the Eating Right brand at Big Y stores," said Carrie Taylor, Corporate Dietitian in charge of the Living Well Eating Smart program at Big Y. "Our shoppers have long relied on us to meet all of their supermarket needs and with Eating Right we're able to offer a great selection of functional and tasty products designed to help our customers reach their specific health objectives."
Made from the highest quality ingredients and committed to a next-generation approach to smarter eating with its "Spot Your Needs" system, Eating Right makes shopping for more nutritious foods easy with affordable options in nearly every aisle of the store. Supported by a multi-million dollar consumer marketing campaign to drive traffic to its retail partners, Eating Right offers supermarkets and food service organizations a complete solution to quickly enhance their health-focused product offerings in more than 20 categories.
"Eating Right makes it simple for families to make smart food choices without sacrificing taste or paying a premium price and we are pleased to be working with Big Y to offer the brand to its customers," said Alex Petrov, President of Lucerne Foods Inc. "With many consumers looking to find the perfect balance between taste, nutrition and cost in their grocery store picks, Eating Right offers supermarkets a compelling way to serve these shoppers across the entire store."
About Big Y Supermarkets
Headquartered in Springfield, MA, Big Y is one of the largest independently owned supermarket chains in New England. Proud to be family owned and operated, they currently operate 57 stores throughout Connecticut and Massachusetts with over 9,800 employees. Founded in 1936 by brothers Paul and Gerald D'Amour, the store was named after an intersection in Chicopee, Massachusetts where two roads converge to form a "Y".
About Eating Right(TM)
Eating Right (TM) is a multi-category lifestyle brand that makes it easy for consumers to eat great tasting, "better-for-you" foods with 225 products in over 20 categories. One of the nation's fastest growing health and wellness brands, Eating Right's(TM) unique "Spot Your Needs(TM)" system highlights the key dietary attribute of the product offering such as low fat, high in fiber, Omega-3 fortified and made from whole wheat.
Source: Eating Right; Big Y Supermarkets