India: Irish beverage firms line up series of launches in India

New Delhi, March 18 (IANS) Riding on the success of the Bailey’s cream liqueur, Irish companies have lined up the launch of a wide range of whiskeys, stouts and liquors in the Indian market this year to give discerning consumers a taste of their brewing and distilling expertise that dates back 5,000 years. - Carolans, a relatively new brand of cream liqueur, Tullamore Dew, among the fastest-growing blended whiskey brands in Ireland, Wild Geese, a brand of whiskey named after Irish soldiers, and Connemara, the country’s lone single malt peated pot, are among various brands set to make their way into the Indian market.

Read full article [thaindian.com]

Print | posted on Wednesday, March 18, 2009 12:28 PM

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